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Tom Bates Coaching Blog
UEFA A Licence Coach and Performance Psychologist
Shared Ownership & Collective Identity Before the training session even kicks off players can build levels of responsibility, shared ownership independence. One of the biggest myths of youth development coaching is that the coach must be in control of...read more
Sharing knowledge and best practice is always an inspiring opportunity wherever I find myself in the world of coaching. This weekend, the Team at Tom Bates Coaching find themselves over in Dublin Ireland working with the aspiring young coaches and players...read more
Here's Tom's appearance on the Way of Champions podcast. "WOC #24 Tom Bates, Head of Performance Psychology and Culture for Aston Villa FC , It’s often not what we say in coaching, but what we do that teaches them the most. What would your team look like...read more
Leadership and Management
During our Corporate Leadership and Executive Coaching Seminars, sessions are designed to stimulate thought provoking leadership principles through focusing exclusively on the management of ‘self’.
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Years Experience in Performance Psychology
Elite Professional Sports Coached
Helping You to Perform at Your Best
Tom’s work has extended into other professional sports working with GB Basketball, Swimming, Boxing, Rugby, Golf and Fencing. During the summer Olympic games of 2012 I worked with select GB athletes to maximise performance under pressure, engaging and applying Peak Performance principles based on the Science of Psychology.
“I have always enjoyed discussing sports and education with Tom. His passion and eagerness to meet and know sportsmen is rather remarkable, providing the correct tools to empower and improve their resilience.”Ruben Bonastre
“Tom is a true friend and professional whom I respect as one of the best in his field.”Jack Butland
“This is a book for the thinking coach. It powerfully demonstrates the positive impact of applying psychological principles to the process of coaching a new generation of players in the art and science of winning soccer.”Bill Beswick
“I worked with Tom during our time together at West Bromwich Albion FC and really enjoyed his ideas and work at the club. It is a testament to this that we have remained friends and he is always somebody I can rely on for sound guidance and advice. What gives Tom the edge is that he is a qualified coach, so had a great knowledge of elite performance alongside his psychology expertise.”Steven Reid
Watch Tom in Action
Tom has worked with many production companies and has appeared in numerous television and radio features worldwide including the BBC & Sky Sports, BT Sport, C4 and TalkSport.