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Tom Bates Coaching Blog
UEFA A Licence Coach and Performance Psychologist
Aston Villa's sports psychologist Tom Bates has given an insight into the pep talks Steve Bruce's squad receive. Bates was recruited from Villa's Championship rivals Brentford in November after spells working for Birmingham City and West Bromwich Albion....read more
Tom was featured on the Huffington Post website this week in the following article: After a long day at work, the lure of vegging out in front of the TV can be irresistible. But if you make the effort to be active, you’ll reap the rewards mentally,...read more
In this short interview, Tom explains how the power of thought can improve athletes abilities to cope with heat and humidity to perform at their best.read more
Leadership and Management
During our Corporate Leadership and Executive Coaching Seminars, sessions are designed to stimulate thought provoking leadership principles through focusing exclusively on the management of ‘self’.
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Years Experience in Performance Psychology
Elite Professional Sports Coached
Helping You to Perform at Your Best
Tom’s work has extended into other professional sports working with GB Basketball, Swimming, Boxing, Rugby, Golf and Fencing. During the summer Olympic games of 2012 I worked with select GB athletes to maximise performance under pressure, engaging and applying Peak Performance principles based on the Science of Psychology.
“I have always enjoyed discussing sports and education with Tom. His passion and eagerness to meet and know sportsmen is rather remarkable, providing the correct tools to empower and improve their resilience.”Ruben Bonastre
“Tom is a true friend and professional whom I respect as one of the best in his field.”Jack Butland
“This is a book for the thinking coach. It powerfully demonstrates the positive impact of applying psychological principles to the process of coaching a new generation of players in the art and science of winning soccer.”Bill Beswick
“I worked with Tom during our time together at West Bromwich Albion FC and really enjoyed his ideas and work at the club. It is a testament to this that we have remained friends and he is always somebody I can rely on for sound guidance and advice. What gives Tom the edge is that he is a qualified coach, so had a great knowledge of elite performance alongside his psychology expertise.”Steven Reid
Watch Tom in Action
Tom has worked with many production companies and has appeared in numerous television and radio features worldwide including the BBC & Sky Sports, BT Sport, C4 and TalkSport.