“Don’t Limit Your Challenges, Challenge Your Limits!”Tom Bates - Performance Psychologist & UEFA A Licence Coach
"A must-read for anyone involved in leading/developing people. I was instantly intrigued to read this after reading the title and learning more about the approach taken by its author. Having participated in various youth coaching set-ups throughout my teenage years I often look back and reflect on the distinct lack of awareness my coaches possessed when it came to the psychological impact of their actions and how they could support players to be the best they can be. Having participated in coaching later in life I was conscious that I didn’t want to make the same mistakes but didn’t feel I had any guidance or training in how to do this, this is where this book really comes into its own and sets out simple and easily understandable principles and objectives that will help you implement a much more positive and crucially challenging atmosphere when coaching."
“Fantastic book, I’d highly recommend this for anyone in sport looking for ways to improve their game.”
“Some great advice and tasks here for coaches at all levels with relatable examples, Well crafted book encouraging coaches to look into different methods of dealing with modern players, highly recommended.”
“The Future Coach is a book for the thinking coach. It powerfully demonstrates the positive impact of applying psychological principles to the process of coaching a new generation of players in the art and science of winning soccer.”
Tom Bates Coaching BlogUEFA A Licence Coach and Performance Psychologist
Sharing knowledge and best practice is always an inspiring opportunity wherever I find myself in the world of coaching. This weekend, the Team at Tom Bates Coaching find themselves over in Dublin Ireland working with the aspiring young coaches and players...read more
Here's Tom's appearance on the Way of Champions podcast. "WOC #24 Tom Bates, Head of Performance Psychology and Culture for Aston Villa FC , It’s often not what we say in coaching, but what we do that teaches them the most. What would your team look like...read more
Aston Villa's sports psychologist Tom Bates has given an insight into the pep talks Steve Bruce's squad receive. Bates was recruited from Villa's Championship rivals Brentford in November after spells working for Birmingham City and West Bromwich Albion....read more
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Years Experience in Performance Psychology
Elite Professional Sports Coached
“I have always enjoyed discussing sports and education with Tom. His passion and eagerness to meet and know sportsmen is rather remarkable, providing the correct tools to empower and improve their resilience.”
“Tom is a true friend and professional whom I respect as one of the best in his field.”
“This is a book for the thinking coach. It powerfully demonstrates the positive impact of applying psychological principles to the process of coaching a new generation of players in the art and science of winning soccer.”
“I worked with Tom during our time together at West Bromwich Albion FC and really enjoyed his ideas and work at the club. It is a testament to this that we have remained friends and he is always somebody I can rely on for sound guidance and advice. What gives Tom the edge is that he is a qualified coach, so had a great knowledge of elite performance alongside his psychology expertise.”