Tom Bates TEDx Talk

Imagination: The Power of Creativity

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“Don’t Limit Your Challenges, Challenge Your Limits!”

Tom Bates - Performance Psychologist & UEFA A Licence Coach

“Don’t Limit Your Challenges, Challenge Your Limits!”

Tom Bates - Performance Psychologist & UEFA A Licence Coach

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Tom Bates Coaching Blog

UEFA A Licence Coach and Performance Psychologist

Confidence is a Choice

Aston Villa's sports psychologist Tom Bates has given an insight into the pep talks Steve Bruce's squad receive. Bates was recruited from Villa's Championship rivals Brentford in November after spells working for Birmingham City and West Bromwich Albion....

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Leadership and Management

During our Corporate Leadership and Executive Coaching Seminars, sessions are designed to stimulate thought provoking leadership principles through focusing exclusively on the management of ‘self’.

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Years Experience in Performance Psychology

Elite Professional Sports Coached

Helping You to Perform at Your Best

Tom’s work has extended into other professional sports working with GB Basketball, Swimming, Boxing, Rugby, Golf and Fencing. During the summer Olympic games of 2012 I worked with select GB athletes to maximise performance under pressure, engaging and applying Peak Performance principles based on the Science of Psychology.

“I have always enjoyed discussing sports and education with Tom. His passion and eagerness to meet and know sportsmen is rather remarkable, providing the correct tools to empower and improve their resilience.”

Ruben Bonastre

FC Barcelona

“Tom is a true friend and professional whom I respect as one of the best in his field.”

Jack Butland

Premiership Footballer

This is a book for the thinking coach. It powerfully demonstrates the positive impact of applying psychological principles to the process of coaching a new generation of players in the art and science of winning soccer.”

Bill Beswick

British Sports Psychologist

“I worked with Tom during our time together at West Bromwich Albion FC and really enjoyed his ideas and work at the club. It is a testament to this that we have remained friends and he is always somebody I can rely on for sound guidance and advice. What gives Tom the edge is that he is a qualified coach, so had a great knowledge of elite performance alongside his psychology expertise.”

Steven Reid

Premier League First Team Coach – Crystal Palace FC

Watch Tom in Action

Tom has worked with many production companies and has appeared in numerous television and radio features worldwide including the BBC & Sky Sports, BT Sport, C4 and TalkSport.

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