Here’s Tom’s appearance on the Way of Champions podcast.

“WOC #24 Tom Bates, Head of Performance Psychology and Culture for Aston Villa FC , It’s often not what we say in coaching, but what we do that teaches them the most.

What would your team look like if you let them shape and drive the culture, and if you loved them first as people before you ever tried to be coach? Would they be more like the bad news bears instead of Barcelona?

If you said the bad news bears, you are dead wrong. In this entertaining and thought provoking interview with Tom Bates, we discover that the world’s greatest teams believe in love, connectedness and the human component as the most important factors in building great cultures and winning teams. Tune in to hear Tom’s fascinating stories from some of the world’s most well-known managers and teams and his own beliefs about what makes a great coach, how to build a great culture, and where the future of sport is headed.”

Listen to the podcast here:

Show Notes
5:00 How he got into performance psychology
8:45 Only the weak need a psychologist” but even the best should be working with one
12:30 You cannot coach in a freezing cold pool
20:30 Tom shares a great practice from La Masia in Barcelona that helps develop their great culture
26:30 Moving from I/You to “We” is a powerful way to deepen the learning and the resiliency of athletes
33:00 Tom’s belief in the future of High-Performance Coaching
37:15 The importance of culture in sport
48:30 The very first thing you should do to start a great culture and (maybe the most important)