"A must-read for anyone involved in leading/developing people. I was instantly intrigued to read this after reading the title and learning more about the approach taken by its author. Having participated in various youth coaching set-ups throughout my teenage years I often look back and reflect on the distinct lack of awareness my coaches possessed when it came to the psychological impact of their actions and how they could support players to be the best they can be. Having participated in coaching later in life I was conscious that I didn’t want to make the same mistakes but didn’t feel I had any guidance or training in how to do this, this is where this book really comes into its own and sets out simple and easily understandable principles and objectives that will help you implement a much more positive and crucially challenging atmosphere when coaching."

Kevin Vallis, Amazon customer